JHA Key Values and Principles

The Jordan Hotels Association is driven by a set of essential values and principles, which will help to upgrade its overall performance. These indispensable values support and drive the association towards achieving its vision and mission, constituting the ethical face of the association, and are also the basis for the JHA’s connections with different institutions, individuals and entities.
  • Communication: Establish clear and effective communications, and obtain feedback
  • Participation: Encourage individuals and entities to participate and lead
  • Exchange: Share ideas, information and resources, in addition to best and worst practices
  • Integrity: Demonstrate the highest behavioral standards
  • Passion: Believe in our work and show commitment to the vision and mission of the association
  • Leadership: Provide employees, partners and members with opportunities to initiate, direct, inspire and give
  • Quality Oriented: Seek to preserve excellence in all that we do
  • Adaptation: Respond to a constantly changing environment
  • Creativity: Adopt new ideas and solutions
  • Pleasure: Create joy through the process of participation
  • Development: Constructively develop evolving ideas and solutions